The final qualifier for the World Cup – a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team.

Advertising Agency: TBWA\HAKUHODO, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Takahiro Hosoda
Copywriter: Motonori Sugiyama
Art Director: Hirohumi Nakajima, Keisuke Shimizu
Experience Designer: Kaname Aratame
Production Company: ROBOT Communications

And this elegible content are determined by a Facebook algorithm called “EdgeRank”. But, what is Edge Rank exactly?

EdgeRank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.

The three variables that make up this algorithm are:

• Affinity Score - Facebook calculates affinity score by looking at explicit actions that users take, and factoring in, the strength of the action,  how close the person who took the action was to you, and how long ago they took the action.
• Edge Weight - Facebook changes the edge weights to reflect which type of stories they think user will find most engaging.
• Time Decay – The determines the time passed, if they’re old they probably don’t appear.

Here are two infographics to help you understand how this algorithm works.

Via: EdgeRank, Hubspot

Budweiser Brazil just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends.

Budweiser Brazil take the social drinking to another level with their buddy cups, a beer glass integrated with Facebook. Thanks to a microchip embedded in the bottom of the glass, two people can instantly become Facebook friends when cups touch.

Fundawear is an innovation from Durex that allows touch to be transferred over the internet. So for the first time you can tease, tickle & tantalise even when you’re apart.

Visit http://www.durexperiment.com.au to find out more & get Fundawear for yourself.

Comfort, sexiness and flexibility were key challenges in designing Fundawear. Each garment houses sophisticated touch technology in a first for wearable electronics.

Fundawear features a unique real-time server that communicates between both touchscreen devices and garments. The app, touch actuator technology and server were all designed to replicate the nuances of touch.

Check out the gallery of sketches

The idea of this type of shoe came from three creative employees of Nike. They noticed that Standford’s athletes were training barefoot in the university golf court, this fact gave them the idea to develop a shoe that make you feel the freedom like you were barefoot. This shoes is the result of eight years of investigations and studies about the biomechanical aspects of running.

To launch this new technology, Nike along with the advertising agency Flock and their star squad, Dani Granatta, Eduardo Salles and Nicko Nogués decided to create the world’s first flexible store.

Did you see the flexible capacity of the shoe in the image above?. Well, they create a website in which you can manipulate a virtual store like you can manipulate the shoe, but wait, that’s not all. The architect Fernando Ortiz Monasterio design the actual physical store that can move like it did in your computer or smartphone, in fact you can program your “movement” and go to see it in the exposition Zona Maco.

Surely you remember the Live Action Trailer for Call of Duty: Black Ops II directed by Guy Ritchie and starring Robert Downey Jr. it was mind blowing. If you don’t remember it here it is:

The new DLC for Black Ops II is on our doorsteps and Activision along with the advertising agency 72andSunny launched a new TV Spot features Peter Stormare. Check out the funny commercial.

Credits:

Agency: 72andSunny
CCO: Glenn Cole
Client: Activision Call of Duty
ECD: Frank Hahn
CD/Writer: Josh Fell
CD/Designer: Rey Andrade
Lead Writer: Zach Hilder
Writer: Matt Spicer
Designer: Will Lindberg
Designer: Nicky Veltman
Director of Film Production: Sam Baerwald
Senior Film Producer: Dan Ruth
Junior Film Producer: Peter Williams
Prod. Co.: Hungry Man
Director: Wayne McClammy

The world’s No.1 premium beer brand celebrates its 140th anniversary with several surprising activities and campaigns around the world, and it’s no different in our country. For one night a public place in Budapest was transformed to honor Heineken’s birthday and the recently introduced bottles.

Last Friday night at Madách Square despite the bad weather, thousands of people were amazed by Heineken’s ray painting show. Hundreds of people participated at the kick off of the seven hours long (19:00-02:00) square-show but visitors and walk-byers could enjoy the animation, specially made for this event until dawn. The film was conjured via high-performance projectors on the facade of the office building. Universe of Heineken opened itself before the eyes of the people of Budapest in a size of 32×30 meters.

The beer brand holds more surprise for the Hungarian customers this year, as most the year of the 140th anniversary is still to come.

Ok this is a little old since we are in 2013 and this campaign was implemented in the summer of 2012 but still this is a GREAT IDEA produced for Sprite by Ogilvy Brasil.

Sprite Shower. A giant Sprite dispenser placed in one of the most crowded
beaches in Brazil, where people could have a cold refreshing shower during
Brazilian summer, where temperatures reach close to 40ºc.

With more then 1,500 showers everyday, together with a sampling strategy
around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Credits

Advertising Agency: Ogilvy Brazil
Client: The Coca – Cola Company
Product: Sprite

Created by Ogilvy & Mather Paris and intended for mature audiences only, Secret Place was designed to appeal to the edgy, Perrier drinker who is looking for the ultimate experience both in life and online.

“Our goal was to give people the opportunity to live an experience they wouldn’t normally live, but have always dreamed about,” said Chris Garbutt, Chief Creative Office, Ogilvy & Mather Paris. “And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking.”

In addition to the desktop version, Secret Place will be available on mobile devices through an application that runs on iPhone, iPad and Android. This application allows users to navigate through each room of the party and find the secret bottle of Perrier.

The interactive Secret Place campaign will be supported by other marketing initiatives including social amplification and a digital media buy. The sweepstakes will run in 20 countries across the globe.

Created in celebration of Perrier’s 150th anniversary, Secret Place combines brand entertainment with gaming. Within Secret Place, five clues can be found that will lead to a special hidden Perrier bottle, where guests can enter the sweepstakes for a chance to win a trip for two to Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year’s Eve in Sydney, Australia. One winner will be selected each week for the five weeks of the campaign.