McDonald’s ‘We’re All Making the Games’ by Leo Burnett

We’ve created a re-edited 60 second filmed documentary ad for McDonald’s Olympics campaign. Now titled ‘We’re all making the Games’, we filmed real fans during the first week of the Games, capturing the highs, the lows, the passion and those little intimate moments…..

Credits:

Creative agency: Leo Burnett London
Copywriter: Mark Franklin, Rob Tenconi
Art director: Mark Franklin, Rob Tenconi
Creative Directors Adam Tucker
Planner (creative agency) Tom Roach, Kit Patrick
Production Company Moxie Pictures
Director: Luke Franklin and Neil Gorringe
Production Company Producer: Jess Ensor
Agency Producer Graeme Light
Editor James Rosen, Final Cut
Post-production MPC
Audio post-production Wave