The Passion Meter by McDonald’s

Europe have a new champion and McDonald’s create a web site to demonstrate your passion for your football team called The Passion Meter. Also they launched a documentary in wich they show the passion for the most popular sport in the world.

Check out the web site here and make sure to watch the documentary.

Congratulations to Spain the Europe Champion

Credits:

Advertising Agency: DDB, Paris, France
Art Director: Mathieu Nevians
Copywriter: Olivier Henry