Coca-Cola launches its new campaign “Transformation”

Coca-Cola along with Publicis launched their new ad to celebrate the UEFA Euro Championship. The commercial is about the fans drinking coke and then with the emotion of the matches they transform into something… how do I say? A super fan mascot.

The TV spot is part of the full integrated campaign with activities inside of Electronic Arts videogames, they also build a Fan-Nation app ehre you can create your own super mascot.