Diet Coke dresses in Jean Paul Gaultier
After Karl Lagerfeld, the French designer Jean Paul Gaultier is the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair.
The advertisements feature bottles with nautical stripes and corset silhouettes for a play on the “night and day“ theme. The bottles look like their iconic fragrances: Le male & Classique.
The bottles are available across nine countries in Europe and a third limited-edition bottle will be launched later in the year.
I can’t wait to see the third bottle!