In February 2012, Coca-Cola with a bit of help from Mark Ronson and Katy B launched Move to the Beat its campaign for the London 2012 Olympic Games by unveiling the Coca-Cola Beat Wall. Watch as the massive 25 meters wide by 10 meters tall artwork gradually takes shape as the artists Neil Edward, Hadley Ever and Sam Bates use around 250 litres of paint in 35 different shades to bring Move to the Beat to life.
The Beat Wall tells the story of how the sounds of sport and music were fused together by GRAMMY award winning producer Mark Ronson, with lyrics and vocals provided by 2011 Mercury Music Prize nominee Katy B. Together they created the Coca-Cola song, Anywhere in the World (the song for the Coca-Cola Olympic Games campaign) which is part of Move to the Beat, the global teen focused Coca-Cola campaign that celebrates the beat of London 2012.
“Move to the Beat is all about getting teens excited about London 2012 by tapping into their passion for music and fusing it with sport,” said Mark Ronson. “The Beat Wall uses urban culture to excite and engage teens and is a really cool way of inspiring teens to get involved with the London 2012 Olympic Games.”
The advertising agency in charge of this work was Monorex.