Coca Cola developed a Facebook app for the Super Bowl wich will be integrated with their ad campaign. In this app two polar bears will be interacting in real time with the viewers. They’ll be watching the game and chatting with friends from kick off until the clock runs out. Plus, with each RSVP Coca-Cola will donate $1 to World Wildlife Fund to help polar bears and their Arctic home.
They also create a Facebook event for reservations. Make sure to check out the teaser.